30 October 2014

The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

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Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically.

Last year UniCredit and Experientia also decided to enrol the design for the ADI Design Index, the annual publication and exhibition which since 1998 has brought together selected products representing Italian Design, from which then the prestigious ADI Compasso d’Oro International Award gets selected.

Not only is it the first time a bank product has been submitted for this design award, but the interface was also selected and a video of it (see above) is now part of the ADI Design Index exhibition that is currently on show in Milan (Spazio ex Ansaldo until 8 November) and will then move to Rome (ex Cartiera Latina – 17-28 November)

Video: YouTubeVimeo

The Experientia team:
Jan-Christoph Zoels, creative director
Michele Visciola, user research director
Michele Giannasi, PM and information architect
Laura Polazzi, user research lead
Alessandra Canella, user researcher
Yosef Bercovich, interaction design lead
Dohun Jang, interaction designer
Lukas Schuster-Woldan, interaction designer
Giovanni Buono, usability test lead
Caterina Manolino, testing
Fabio Carnevale Maffè, testing
Raffaela Citterio, information architect
Gabriele Santinelli, prototyping

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