The Design for Usability project, that researched how best to contribute to the development of usable products, published a book that provides the product development community with a comprehensive and coherent overview of the results of the project, in such a way that they can be applied in practice.
The book outlines the studies conducted in the project, and indicates how the individual research projects are related and which of them can be applied in a coherent mode.
The 150-page booklet provides links to the DfU website, where the reader can find a manual on how to execute the method or tool presented in the booklet, as well as templates that can be used.
‘Design for Usability’ was started by the three Dutch technical universities in 2007. About 15 people collaborate in this project, of which 5 PhD projects can be seen as the main component. This IOP IPCR project has been partially subsidized by the Dutch Ministry of Economic Affairs. The companies Océ, Philips, T-Xchange, Indes and Unilever are still closely involved in the project, by providing information and cases from their daily practice and serving as a sounding board for the project members.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]