5 December 2009

The dignity and courage of Donald Norman

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Donald Norman
There is true dignity in the continuous engagement of Donald Norman, the Nestor of the user experience community, as well as courage is his willingness to question some of his (and our) profound beliefs. In short, Don — in defiance of his age (Don was born on Christmas day in 1935) — keeps on pushing the envelope for all of us, and we like him all the more for that.

Today, three stories landed in my inbox. A first one dealt with the search for new contributing editors for interactions magazine, that Don reacted to with considerable attention.

The second was his latest column for the same magazine. Technology First, Needs Last advocates that “design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs.” It goes against many things we like to believe in, is provocative, and therefore highly useful.

Finally, Don was interviewed yesterday by the Irish Times on where he thinks the next focus of design should be. “Ecosystems,” he said, “where eco means not only the product, but also the environment, the planet.”

Thank you, Don, and keep up the pace.

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