At the center of this kerfuffle is an anthropologist, Daniel Miller, his ethnographic research with teenagers in a small town in the UK, and a press report on a blog post about his research that went viral.
What’s exciting about this story — leaving aside the business implications for Facebook for a moment — is that we get to observe the treatment of qualitative research in its moment in the spotlight. It’s not pretty.
Much of the drama came from the manner in which it was reported, which certainly is worthy of some discussion. Most came to the story with hyped expectations. But there is more to the story. Namely, how qualitative aids decision-making by giving access to insights unavailable to quantitative.
Peter Spear revisits the story, and particularly the bias towards quantitative and against qualitative understanding in the modern business world.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]