31 January 2014

The Facebook ethnography kerfuffle

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At the center of this kerfuffle is an anthropologist, Daniel Miller, his ethnographic research with teenagers in a small town in the UK, and a press report on a blog post about his research that went viral.

What’s exciting about this story — leaving aside the business implications for Facebook for a moment — is that we get to observe the treatment of qualitative research in its moment in the spotlight. It’s not pretty.

Much of the drama came from the manner in which it was reported, which certainly is worthy of some discussion. Most came to the story with hyped expectations. But there is more to the story. Namely, how qualitative aids decision-making by giving access to insights unavailable to quantitative.

Peter Spear revisits the story, and particularly the bias towards quantitative and against qualitative understanding in the modern business world.

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24 August 2016
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22 June 2016
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Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

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