Someone told Intel’s futurist Brian David Johnson that technology could do away with all lying in the future. He was horrified by the idea and wrote this:
“There are really two kinds of untruths. First, you have the bad lies, the ones we tell to actively deceive people for personal gain. These are the lies that hurt people and can send you to jail. At the other end of the spectrum are the white lies, the little lies we tell to just be nice—“social lubricant,” as Tony puts it. “It’s like when you bump into someone and say, ‘Oh, I’m sorry.’ You’re really not sorry, but you say it so you can both just move on. These kinds of lies just keep our days moving forward. They keep the friction down between people so that we can get done what we need to do in a world full of people.” You know, the kind of fibs that keep us humans from killing one another.
Between deception and comfort lies a vast expanse of bullshit. Bullshit isn’t lying. Princeton professor Harry Frankfurt explains in his book On Bullshit that the bullshitter’s intention is neither to report the truth nor to conceal it. It is to conceal his or her wishes. Bullshit can be the gray area between doing harm to someone (taking advantage) and making them feel better (white lies). It comes down to a question of intent. Are you bullshitting to be nice, or are you bullshitting to deceive and gain an advantage?
This Liars’ Landscape is helpful because it makes us examine how we could use technology to make people’s lives better while at the same time not making them less human.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]