24 November 2010

“The greenest product is the one that already exists.”

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Zipcars
David Wigder, Vice President of Business Development at RecycleBank, explores on Marketing Green the rise of the peer-to-peer green economy, and in particular the three emerging peer-to-peer models that can facilitate greener transactions:

“Online models challenge the notion of permanent ownership, and with it the environmental impact that it brings. Instead, ownership is viewed as a temporary or altogether unnecessary condition required for realizing product benefits. Products such as cars, beds, clothes, lawnmowers and drills often lay idle and available for use if only those that are in need connect with those that have. Collectively, many have dubbed such transactions ‘collaborative’ consumption because they require the involvement of a community network to make them liquid.”

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(via FutureLab)

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