This development is taking place along with an increased demand in the market place for new thinking and new ways of innovating. In the face of globalisation, successful corporations can no longer attain growth through optimisation of processes alone instead they must accelerate their innovation rate. Several professional design agencies have been aware of the existence of a new opportunity for quite some time and have been working hard to become strategic innovation partners for corporate clients.
By Sunne Aagaard & Silje Kamille Friis
New Design Business Journalists
Written for a special issue of the journal; Monday Morning
Developed in collaboration with INDEX entitled: ‘Entering the Creativity Economy’.
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(Content from NextDesign Leadership Institute: New York, www.nextd.org