20 November 2011

The invisibility of ethnography

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Usefulness of ethnography
Tricia Wang reflects on the fact that ethnographic work is often invisible.

One way to overcome this, she argues, is for ethnographers to find ways to visualize their work. Visuals make recommendations tangible and demonstrate the ethnographer’s value.

This is one of the reasons why she values and loves learning from designers because they are experts at visualizing their process.

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