26 September 2012

The magic of good service

Be the first to share

THE customer is king. So some firms have started appointing chief customer officers (CCOs) to serve the king more attentively. These new additions to the (already crowded) C-suite are supposed to look at the business from the customer’s point of view. They try to focus on the entire “customer experience”, rather than on individual transactions.

An article by The Economist reflects on the matter, and refers to the book “Outside In” (Amazon) by Harley Manning and Kerry Bodine of Forrester Research, who observe that customers are growing more powerful.

“The internet makes it easier to shop around and share complaints with a wide audience. Yet poor service persists. Mr Manning and Ms Bodine have been asking customers about their experiences with American companies for years. In 2012 a third of the 160 firms they asked about were rated “poor” or “very poor”. Health insurers and cable companies fared worst.”

The article ends with this hilarious recommendation: “Phone a firm that has appointed a chief customer officer and see if you can reach a human being. If not, that CCO might as well be tossed from an executive-floor window, no doubt clutching his collection of ‘journey maps’ and ‘customer archetypes’.”

Be the first to share
18 January 2018
[Book] Driverless Cars: On A Road to Nowhere
Driverless Cars: On A Road to Nowhere Christian Wolmar London Publishing Partnership Jan 2018, 136 pages Driverless cars are the future. That is what the tech giants, the auto industry and even the government want us to think. Almost …
18 January 2018
The business of service: why think tanks need service design
Traditionally the notion of ‘business’ is perceived incongruent with the values of think tanks, writes Melanie Rayment. Those in academia, the third sector, and government policy makers often distinguish themselves in their pursuit of knowledge …
3 January 2018
Videos of all keynote and plenary presentations at the Service Design Global Conference
The theme of this year's Service Design Global Conference (November 2-3, Madrid) was Service Design at Scale. Through continued practice, widespread capability building, and successful implementation of service strategy and execution, the face of organisations …
19 December 2017
Service design video interviews
Marc Fonteijn, co-founder of the Dutch service design studio 31Volts, has been creating quite an impressive roster of video interviews with some of the leading service design players on his Youtube Service Design Show. The …
15 December 2017
[Book] Bit by Bit: Social Research in the Digital Age
Bit by Bit: Social Research in the Digital Age by Matthew J. Salganik Princeton University Press 2017, 448 pages [Read online] An innovative and accessible guide to doing social research in the digital age In just the past several years, we …
30 November 2017
New European study on e-Government initiatives
The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates …
22 November 2017
[Book] Making Cities Smarter
Making Cities Smarter - Designing Interactive Urban Applications by Martin Tomitsch Jovis Publishers March 2018, 208 pages Abstract More than half of the world's population is now living in cities, and this number is predicted to rise. This means that …
15 November 2017
[Book] Designing Better Services: A Strategic Approach from Design to Evaluation
Designing Better Services: A Strategic Approach from Design to Evaluation by Francesca Foglieni, Beatrice Villari and Stefano Maffei (Polytechnic University of Milan) Springer International Publishing, 2018 VIII, 115 pages This book provides accessible, comprehensive guidance on service design and …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 December 2017
Happy new year 2018!
30 November 2017
New European study on e-Government initiatives

The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates a need for improvement in transparency of public services delivery and use of supporting technology like eIDs or eDocuments. Performance […]

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

23 October 2017
Experientia is hiring! Senior Service Designer

Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]

See all articles