6 September 2012

The new face of digital populism: The Netherlands

Be the first to share

Ahead of next week’s Dutch election, the UK think tank Demos launched Populism in Europe: Netherlands, which analyses the rise of Geert Wilders’ Partij voor de Vrijheid, through an analysis of its Facebook fans.

Nationalist populist parties and movements are growing in support throughout Europe. These groups are known for their opposition to immigration, their ‘anti-establishment’ views and their concern for protecting national culture. Their rise in popularity has gone hand-in-hand with the advent of social media, and they are adept at using new technology to amplify their message, recruit and organise.

Geert Wilders and his Partij voor de Vrijheid (PVV) in the Netherlands are perhaps the best known of these new movements, enjoying steady growth since being founded in 2004. In the 2010 parliamentary election, the PVV won 24 seats, which made it the third largest party in the Netherlands, and gave it a keyrole in keeping the minority government of Mark Rutte in office. The PVV places strong emphasis on the need to address immigration and what it sees as a failed multicultural policy, with Wilders being well known for his often incendiary remarks about Islam. Recently, Wilders has been directing more of his attention toward the EU: opposing the deficit reduction plan, and Brussels more generally.

This report presents the results of a survey of Facebook fans of the PVV. It includes data on who they are, what they think, and what motivates them to shift from virtual to real-world activism. It also compares them with other similar parties in Western Europe, shedding light on their growing online support,and the relationship between their online and offline activities. This report is the fourth in a series of country specific briefings about the online supportof populist parties in 12 European countries, based on our survey of 13,000 Facebook fans of these groups.

The publication is part of the Demos investigation series into digital populism, which already launched previous reports on Hungary (January 2012) and Denmark (May 2012).

Be the first to share
18 July 2016
Design research at the New York Times
The pressure to anticipate an audience’s needs and desires is intense—no longer only of concern to business sides of media organizations but a part of the editorial mission, writes Heather Chaplin in the Columbia Journalism …
22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions …
21 June 2016
‘Big data is people!’
The sum of our clickstreams is not an objective measure of who we are, but a personal portrait of our hopes and desires, argues Rebecca Lemov, associate professor of the history of science at Harvard …
11 June 2016
Time for big anthropology
"Big data" is one of the most promising developments in health care in a decade. Yet, writes Dan Beckham, they too often breed myopic overconfidence. "The numbers, after all, never lie — except when they …
19 May 2016
The empty brain
Your brain does not process information, retrieve knowledge or store memories. In short: your brain is not a computer, writes acclaimed psychologist Robert Epstein in a long essay on Aeon. "We don’t store words or the …
2 April 2016
A selection of Interaction 16 videos
In this post we highlight a number of Interaction 16 conference videos especially relevant to the Putting People First readers. They are grouped thematically. Algorithm-inspired design Crowds, algorithms and computations: The new materials of design - Matthew …
2 April 2016
Special Issue: Digitised Health, Medicine and Risk
Health Risk & Society is a new international scholarly journal devoted to a theoretical and empirical understanding of the social processes which influence the ways in which risks are taken, communicated, assessed and managed in …
1 April 2016
Five cognitive biases to avoid in user research
Fabio Pereira of Australia's Digital Transformation Office (DTO) explains why we need to be aware of our own biases and how they can affect user research (or "Discovery" as DTO's Lisa Reichelt calls this initial …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

See all articles