16 February 2006

The Persona Lifecycle: a field guide for interaction designers

Be the first to share

Persona_lifecycle
The Persona Lifecycle, First Edition : Keeping People in Mind Throughout Product Design

The Persona Lifecycle (AmazonElsevier) addresses the “how” of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers
detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing.

John Pruitt is the Usability Lead of the User Experience Team at Microsoft Corporation. Tamara Adlin is a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses
at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.

Chapter 1 – The Next Frontier for User-Centered Design: Making User Representations More Usable
Chapter 2 – The Persona Lifecycle: A framework for the persona approach
Chapter 3 – Phase 1: Family Planning (planning a persona effort)
Chapter 4 – Phase 2: Conception & Gestation (creating personas)
Chapter 5 – Phase 3: Birth & Maturation (launching and communicating personas)
Chapter 6 – Phase 4: Adulthood (using personas)
Chapter 7 – Phase 5: Lifetime Achievement and Retirement (ROI and reuse of personas)

Contributed Chapters:
Chapter 8 – Users, roles and personas (by Larry Constantine)
Chapter 9 – Storytelling and narrative (by Whitney Quesenbery)
Chapter 10 – Reality and Design Maps (by Tamara Adlin & Holly Jamesen)
Chapter 11 – Marketing versus design personas (by Bob Barlow-Busch)
Chapter 12 – Why personas work: The psychological evidence (by Jonathan Grudin)

Appendix A- Example Personas
Appendix B- Sample Image Release Form

Related materials

Personas: Practice and Theory (Word document, 644 kb, 15 pages)
Pruitt, John and Grudin, Jonathan, Microsoft (2003)

Personas, Participatory Design and Product Development: An Infrastructure for Engagement (Word document, 208 kb, 8 pages)
Grudin, Jonathan and Pruitt, John, Microsoft (2002)

Interview with John Pruitt (Channel 9 Forum)

(via John Morales of the Lucile Packard Children’s Hospital at Stanford)

Be the first to share
1 May 2016
Report: User Experience and Usability in Complex Systems
User Experience and Usability in Complex Systems Final Report 1/2015 FIMECC (Finnish Metals and Engineering Competence Cluster) November 2015, 225 pages Five years ago, some of Finland’s metals and engineering industry companies were looking for new ways to tackle …
30 April 2016
Security versus UX
Gwendolyn Betts explores how to reconcile one of the biggest challenges in interface design: security versus user experience. Betts writes that it is not uncommon for security measures to be tacked on at the end as …
24 April 2016
[Book] The Politics of Design
The Politics of Design: A (Not so) Global Manual for Visual Communication By Ruben Pater BIS Publishers May 2015 Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication …
21 April 2016
The product design of IoT
As more and more ‘Internet of Things’ products come into the market, most, if not all will come with significant challenges. The key to overcoming any obstacles, writes Joe Johnston, VP Experience Innovation for Universal …
8 April 2016
Markus Giesler on customer experience design
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …
8 April 2016
Welcome to the ‘unstore’ of the future: retailers go experiential
As technology enables ad blocking online and ad skipping on TV, marketers are increasingly searching for ways to better engage consumers in person, Adrianne Pasquarelli explains. As consumers get more comfortable with e-commerce, marketers are …
8 April 2016
On the need for ethnography in user experience design
Michael Thomas of Ford Motor Company argues in a thoughtful personal piece that User Experience design is greatly enhanced by establishing classical ethnographic methods as foundational for defining the domain of design intervention. How can UX …
2 April 2016
A selection of Interaction 16 videos
In this post we highlight a number of Interaction 16 conference videos especially relevant to the Putting People First readers. They are grouped thematically. Algorithm-inspired design Crowds, algorithms and computations: The new materials of design - Matthew …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

See all articles