26 November 2004

The Persuaders [PBS]

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Persuaders
Now and then you find something truly interesting on the field of marketing and communications, like this in-depth web site on the future of the field developed by America’s top investigative journalism public TV programme Frontline.

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22 April 2017
Boston’s human-centered research to design middle-income housing
In Boston, the Mayor’s Office of New Urban Mechanics is conducting ethnographic, human-centered research to design middle-income housing that reflects people’s lived experiences, reports the Stanford Social Innovation Review. This includes intensive planning sessions in …
2 March 2017
[Report] How US youth navigate the news landscape
Yesterday, the New York research institute Data & Society released the report How Youth Navigate the News Landscape (download) that explores how young people use mobile devices, messaging apps, and social media to consume breaking …
19 January 2017
[Report] The truth about online consumers
During 2016, KPMG conducted an international study on consumer behaviors and preferences related to online shopping. The research was largely based on an online survey of 18,430 consumers living in more than 50 countries. The …
31 October 2016
IKEA/Economist Group (EIU) study focuses on the new ‘American Dream’ today
Press release - September 21, 2016 Discovering the New American Dream, an Economist Intelligence Unit (EIU) report sponsored by IKEA US shows that the American Dream, which was once outlined by owning a home with a …
5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to "transform data into insights about consumers’ motivations and …
18 July 2016
Design research at the New York Times
The pressure to anticipate an audience’s needs and desires is intense—no longer only of concern to business sides of media organizations but a part of the editorial mission, writes Heather Chaplin in the Columbia Journalism …
8 April 2016
Markus Giesler on customer experience design
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …
6 March 2016
[Book] Small Data
Small Data: The Tiny Clues That Uncover Huge Trends Hardcover by Martin Lindstrom February 23, 2016 St. Martin's Press, 256 pages Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

17 October 2017
Richard Thaler’s Nobel Prize is a win for good design

by Erin O’Loughlin Richard Thaler’s 2017 Nobel Economics Prize on Monday was met with more buzz around the offices of our design agency than is usual for economics news. What people outside of the industry probably don’t realize is that service designers don’t think of Richard Thaler as an economist — instead, we consider him one of […]

3 October 2017
Don’t miss Experientia at Torino Design of the City

Torino Design of the City is nearly here! Experientia will of course be part of this exciting week (10-16 October) of events, meetings, workshops, exhibitions and guided tours about design, and we warmly invite you to join us. The event is organised by the City of Turin and will take place in strategic city locations […]

1 October 2017
Half-day event on service design innovation in Turin

(This page will be regularly updated to reflect minor programme changes) To Innovate through Service Design – Conference for Torino Design of the City From 10 to 16 October, the City of Turin will host Torino Design of the City. This week of events, meetings, workshops, exhibitions and guided tours about design will take place in […]

4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion

Ripostato da Medium – English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono effettivamente integrati dei sensori in grado di misurare e monitorare il corpo di chi li veste. Dato che la […]

8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech

Reposted from Medium – Versione italiana The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to go beyond outward appearance, fashion designers need to broaden their skillsets, to make sure […]

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