25 April 2012

The process of co-creation with users

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In an article for UX Magazine, Catalina Naranjo-Bock provides a solid general description of co-designing processes:

“The practice of co-design allows users to become an active part of the creative development of a product by interacting directly with design and research teams. It is grounded in the belief that all people are creative and that users, as experts of their own experiences, bring different points of view that inform design and innovation direction.

Co-design is a method that can be used in all stages of the design process, but especially in the ideation or concepting phases. Partnering with users ensures their inclusion in knowledge development, idea generation, and concept development on products whose ultimate goal is to best serve these same users.

In this article I will examine the different stages of a co-design research process, as well as the methods and practices that are commonly used in each phase. Furthermore, I’ll look at the new forms of co-designing that have emerged as a result of social technologies.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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