1 July 2010

The product of a healthy relationship

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Design blueprint
The relationship between researchers and product designers can be a rocky one. Paul Golden looks at how market research can make sure it promotes creative thinking rather than obstructs it.

“When handled properly, [the initial exploratory phase of the research process] allows planners and developers to identify potential design territories on which to focus development of more finished (and expensive) prototypes, while providing clues as to the type of stimulus that needs to be developed for these subsequent stages – for example, the context in which consumers need to be exposed to the concepts, the level of finish required and the need for working or non-working models.”

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29 January 2016
[Report] Consumers more frustrated by smart home apps than devices
New report by Argus Insights suggests disappointing apps break user experience, may cause decline in consumer delight over time. The Smart Home ecosystem comprises both hardware devices and software apps and together they are supposed to …
29 January 2016
Solving health care problems through design methodology
Stephen Klasko (an MD with an MBA, CEO of Jefferson Health System and Thomas Jefferson University) and Bon Ku (MD, a professor of emergency medicine at Thomas Jefferson University Hospital) joined the Knowledge@Wharton show …
27 January 2016
Human-machine interactions and the coming age of autonomy
Melissa Cefkin is a Principal Scientist & Design Anthropologist at Nissan Research in Silicon Valley where she explores the potential of having autonomous vehicles as interactive agents in the world. In an article that was published …
27 January 2016
Remaking Ford into a user experience-driven company
Ford CEO Mark Fields recently declared that Ford would be remade as a user-experience driven company: "We have obviously a lot experience in the car business, over 113 years, and our differentiation is going to be …
26 January 2016
The computational anthropologist
When people think of quantitative analytics, big data, and statistics, they rarely picture an anthropologist. The truth is that although anthropology is well known for gathering qualitative data, anthropologists are trained to understand all kinds …
26 January 2016
Designing for Crisis, Design for Real Life
It’s easy to design for the idealized user, someone who’s smart, calm, and informed. It’s less easy, and thus more important, to design for a more realistic user: still smart, but harried and uncertain. The …
19 January 2016
[Book] Validating Product Ideas Through Lean User Research
Validating Product Ideas Through Lean User Research by Tomer Sharon Rosenfeld Media, January 2016 344 pages Want to know what your users are thinking? If you're a product manager or developer, this book will help you learn the techniques …
18 January 2016
Digital media companies need to make user experience a priority — or else
Digital publishing, seeming perpetually up against terrible economics that prize quantity over quality, has reached a point where navigating it is akin to “walking across a sticky cinema store,” according to Barbarian Group executive director …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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