Looking at yet another tweet and another post about the Quantified Self, I started reflecting this morning on the Silicon Valley-driven fascination with the quantification of one’s own activities, body and habits.
The Quantified Self movement is portrayed as the nec-plus-ultra of objectivity that will help us live a better life. But something big is missing, and Jenny Davis PhD, a sociologist who teaches at James Madison University, seeks to address the fundamental issue of “why”. She argues (in a March 2013 blog post) that the reasons why people quantify themselves are entirely qualitative, with all that this implies:
“Self-quantification has a really important, prevalent, and somewhat ironic, qualitative component. This qualitative component is key in mediating between raw numbers and identity meanings. If self-quantifiers are seeking self-knowledge through numbers, then narratives and subjective interpretations are the mechanisms by which data morphs into selves. Self-quantifiers don’t just use data to learn about themselves, but rather, use data to construct the stories that they tell themselves about themselves. […]
Self-qualification is present from the beginning, as decisions about what to measure and how to do so are highly subjective, and rest upon subject narratives. […]
Self quantification is a process bookended by self qualification. Yes, the numbers are important. Self-quantification is, by definition, self-knowledge through numbers. Those numbers, however, take shape qualitatively. They become the code with which self-quantifiers prosume selves and identities into being. They are the bits with which self-quantifiers make sense of their atoms. ”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]