31 January 2015

The rise of the Chief Behavioral Officer

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After the Chief Experience Officer, the new trendy job title from corporate America is the Chief Behavioral Officer:

“Dan Egan of the automated investing service Betterment estimates that between 10 and 20 Fortune 500 companies have someone at a C-suite level serving in the role of a “chief behavioral officer,” bringing behavioral science perspectives to strategic business decisions. Beneath them are people in consumer research, marketing, analytics and user-experience departments, who work with behavioral science concepts daily.

If your company does decide to hire a chief behavioralist, practicing good behavioral science is a team effort. Researching insights, scoping projects, engaging clients, building technology, designing tests and measuring results is rarely done by one person. When delivered successfully, customers get more of what they want and, in turn, reward those companies with their business and trust. Here’s hoping more companies go beyond the transaction and use behavioral science to make the world a better place.”

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