The UK’s Behavioural Design Lab is a new collaboration between Warwick Business School and the Design Council, uniting behavioural science with design-thinking. They help organisations transform a better understanding of people into innovative solutions that improve society.
The biggest issues in society, from obesity to climate change, are due to behavioural and lifestyle factors people embrace on a daily basis.
Most attempts to change behaviour rely on the outdated assumption that people are governed by a rational self-interest. The result is a range of programmes with a firm rationale but minimal impact.
We believe the best way to solve these issues is to not only research how and why people actually make decisions, but use the design of products, services and places to help us all make better decisions.
Innovation requires two things. The ability to generate creative ideas and a way of testing them.
Our approach uses design-thinking and behavioural insights to reframe problems as an opportunity for enterprise, providing a platform for creative ideas.
We then use our network to bring teams together to tackle the briefs, supporting them through development. As ideas become real, they are tested and refined using experiments.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]