Drew Bamford, Director of User Experience at HTC, explains Sense 5.0 and why the company’s Android UX needed redefining.
“HTC radically overhauled the look and feel of Sense UI aboard the HTC One. It removed the standard homescreen of app icons and a weather widget and replaced it with something HTC says is far more useful.
But that’s just the tip of the iceberg, says Drew Bamford, Director of User Experience at HTC. Sense 5 is more than just a UX – it’s a redefined experience born from extensive research.
‘After releasing Sense 4 last year, I challenged the team to step back and take a fresh look at the overall customer experience,’ said Bamford, writing on the HTC Blog. ‘We interviewed customers for their personal feedback and we became students of human behaviour, taking more time than ever to observe how people use their phones today.'” […]
The company’s research turned up three rather interesting points about the way in which its users interacted with Sense UXs of old. Most people, apparently, don’t differentiate between apps and widgets.
Widgets aren’t widely used – weather, clock and music are the most used and after that, fewer than 10 percent of customers use any other widgets.
Most of us don’t modify our home screens much. In fact, after the first month of use, approximately 80 percent of us don’t change our home screens any further.
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Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015