30 June 2007

The vision deficit

Be the first to share

StonesThe shape of things to come has never been so inadequately imagined. Peter Lunenfeld suggests that designers can overcome the vision deficit by taking on the future as a client, in an article published on Adobe Design Center’s Think Tank, a series of in-depth articles that examines the sometimes tense but always intimate relationship between design and technology.

“In a global economy, when the nationalist impulse is either outmoded or suspect, I propose a new mode of design education, one that can in fact be carried over into designers’ professionals practices. Why not posit the future itself as one of the designer’s chief clients? More than that, why not pick a better future as that client?

Let’s think of the future as either a pro-bono client or a partner in an entrepreneurial enterprise. Both of these strategies take payment, or even profit, off the table at least for the time being. Taking the future as a client also gives the designer a certain space to breathe. The future is one client that can legitimately claim the right to all of the designer’s time and creativity.

All well and good you might say, but how can we adopt the future as a client, what methods are available to us? One that I have been exploring is scenario planning, or, as I’ll explain later, the development of bespoke futures. […]

I’m interested in taking this corporate scenario planning and subverting its methodologies, audiences, and outcomes, creating what I call bespoke future.”

A professor in the graduate Media Design Program at Art Center College of Design, Peter Lunenfeld writes about design, art, film, and the broader culture in an era of computational ubiquity, studies that fall under the emerging rubric of Digital Humanities. His books include The Digital Dialectic, Snap to Grid, and USER: InfoTechnoDemo. His forthcoming book is The War Between Downloading and Uploading: How the Computer Became Our Culture Machine. He is the editorial director of the award-winning Mediawork series for the MIT Press.

Read full story

Be the first to share
24 April 2016
[Book] The Politics of Design
The Politics of Design: A (Not so) Global Manual for Visual Communication By Ruben Pater BIS Publishers May 2015 Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication …
12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review - a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print …
1 April 2016
Two appealing books by designer Robert Curedale
This morning we received two books by designer Robert Curedale (who seems to be an extremely productive writer): ​Comprehensive step-by-step Guide to Experience Maps Journey Maps - Blueprints - Empathy Maps Design Community College Inc. March 2016 400 pages Customers choose …
1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly
Arti Mulchand reports in the Straits Times, Singapore's main newspaper, on Experientia's "Design for Ageing Gracefully" project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products …
25 February 2016
Design as Participation (Beyond User-Centered Design)
In this long essay, published in MIT's brand new Journal of Design and Science, Kevin Slavin argues that designers of complex adaptive systems are not strictly designing systems themselves. They are, he says, hinting those …
18 February 2016
By studying underserved communities, Microsoft wants to improve UX for everyone
August de los Reyes came to a new understanding of design after thinking about (and experiencing) disability. Disability, writes Cliff Kuang (who interviewed him), is "an engine of innovation simply because no matter what their limitations, …
29 January 2016
Solving health care problems through design methodology
Stephen Klasko (an MD with an MBA, CEO of Jefferson Health System and Thomas Jefferson University) and Bon Ku (MD, a professor of emergency medicine at Thomas Jefferson University Hospital) joined the Knowledge@Wharton show …
11 January 2016
[New publication] The Hackable City: A Research Manifesto and Design Toolkit
The Hackable City: A Research Manifesto and Design Toolkit Authors - Cristina Ampatzidou (University of Amsterdam / University of Groningen) - Matthijs Bouw (One Architecture) - Froukje van de Klundert (University of Amsterdam) - Michiel de Lange (Utrecht University) - Martijn …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

See all articles