7 May 2009

The wisdom of community

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The wisdom of community
In an article on A List Apart, Derek Powazek explores what it means to connect the ideas of James Surowiecki, expressed in his book The Wisdom of Crowds, to the social web where, he says, they can reach their full potential.

“The Wisdom of Crowds (WOC) theory does not mean that people are smart in groups—they’re not. Anyone who’s seen an angry mob knows it. But crowds, presented with the right challenge and the right interface, can be wise. When it works, the crowd is wiser, in fact, than any single participant. […]

The web, with its low barrier to entry and permeable social boundaries, is the ultimate medium through which to explore the finer points of the wisdom of crowds. You’re surrounded by online examples: Google’s search results. BitTorrent. The “Most E-mailed” stories on your favorite news site. Each is powered by wisdom gleaned from crowds online.

You need a few things to enable online crowds to be wise.”

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22 April 2017
Boston’s human-centered research to design middle-income housing
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31 March 2017
Experientia guide to Milan Design Week 2017

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12 January 2017
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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

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