23 October 2006

The wisdow of the few: web sites eye vast number of users to identify experts

Be the first to share

PicksPal
“A small number of Web sites seeking to turn the wisdom of the Internet on its head by sifting through its vast number of users to identify a handful of experts,” writes Alan Sipress in the San Francisco Chronicle. “If this novel approach withstands scrutiny, the reverberations could extend well beyond sports betting to include stock trading, popular culture and other realms.”

“For the past decade, much of the Internet has been animated by the “wisdom of crowds,” the notion that the tremendous masses drawn to the Web can together provide collective knowledge that outperforms even that of experts. By marshaling the knowledge and tastes of millions of people, the Web has fundamentally changed the way people can gain knowledge about their world.”

“But this wisdom of the crowd could be outsmarted by what Michael Arrington, editor of the TechCrunch blog, recently dubbed the “wisdom of the few.” Sites like PicksPal rely on input from the masses chiefly as a venue for auditioning prospective experts, on the theory that these virtuosos could provide more accurate information and predictions than the crowd.”

“If you figure out which ones did the best and get rid of the ones who have no idea, you’d do even better. Distill it down to the people who really know,” Arrington said.

“[…] As more Web sites try to find ways to tap the expertise of smart people, a great debate is shaping up between two competing models for harnessing the human mind.”

Featured sites: PicksPal, Marketocracy and SocialPicks.

Read full story

Be the first to share
2 February 2016
Do patients really want to be empowered?
Katherine Benjamin, digital services manager at NHS England, asks some clever questions in this Medium piece: "Digital health services and wearable technologies are meant to empower users to change behaviours and become better informed, more engaged …
29 January 2016
[Report] Consumers more frustrated by smart home apps than devices
New report by Argus Insights suggests disappointing apps break user experience, may cause decline in consumer delight over time. The Smart Home ecosystem comprises both hardware devices and software apps and together they are supposed to …
28 January 2016
The Power of Privacy – documentary film
In this half-hour film (commissioned by The Guardian and Silent Circle), Aleks Krotoski travels the world to undergo challenges that explore our digital life in the 21st century. Watch her be stalked and hacked, fight to …
27 January 2016
Human-machine interactions and the coming age of autonomy
Melissa Cefkin is a Principal Scientist & Design Anthropologist at Nissan Research in Silicon Valley where she explores the potential of having autonomous vehicles as interactive agents in the world. In an article that was published …
24 January 2016
The grand illusion of empowerment
Financial times journalist/anthropologist Gillian Tett deconstructs the idea that the internet hands power to the people. In fact, she writes, in most countries power remains firmly in the hands of the elite. The bitter — and …
14 January 2016
Pritzker Prize winner brings communities into the design process
The radical Chilean architect Alejandro Aravena, known for his pioneering social housing projects in Latin America, has been named as the winner of the 2016 Pritzker prize, the highest accolade in architecture. The 48-year-old, who is …
5 January 2016
Consumers are bored with today’s tech and nervous about tomorrow’s
Accenture just launched (press release) the results of its Igniting Growth in Consumer Technology survey where it polled 28,000 consumers in 28 countries on their use of consumer technology. Matt Rosoff of the Business Insider summarizes …
1 January 2016
Uday Dandavate: “stupidity wrapped in ignorance” underlies Facebook’s Free Basics program
Uday Dandavate, co-founder and CEO of design research company SonicRim, is appalled about Facebook pushing its Free Basics program in India, which he think is driven by "an attitude that represents stupidity wrapped in ignorance". …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

See all articles