When we talk about social media we are really only talking about tools that we can use to help us and the people we engage to achieve a task. To make a success in social media we need to understand online communities, argues Matt Rhodes.
“There is a fundamental difference in how people behave when they are primarily in a group of actual friends (such as on Facebook) and how you interact with people not because you know them and are friends with them, but because you share a common interest (such as in a forum for fans of Arsenal football club, a site for mum chatting about nutrition in early years or a group of runners helping each other with training advice and tips as they prepare to run a marathon).
An online community is a group of people who exhibit this second behaviour. They do not necessarily know each other, and may not have any desire to become friends in that broader sense of the word. They do have a common passion, interest, concern or question. And they can find and engage with others online because of this.”
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Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]