It is not a secret that touch is not as easy as it seems and very difficult to get right, writes Wolfgang Gruener on Conceivable Tech. Cadillac is the first company that is trying to translate touch in a comprehensive way to be used in conjunction with a car’s entertainment system. He and his colleagues have had a few days to play with the CUE system and they walked away impressed and confused at the same time.
“I wrote about CUE (Cadillac User Experience) a few weeks ago after an initial demonstration that was admittedly breathtaking. However, that was in a parked car and only a product demonstration. This time I actually was given Cadillac’s new XTS sedan for a test drive over a week to see what CUE can accomplish in driving scenarios. After 200 miles, I am still impressed by the execution of this system, but I am convinced that not everyone will like the no-compromise translation of the smartphone/tablet concept into an in-car entertainment system. There is no grey area – either you like it and it is going to convince to buy the car around it, or you are going to simply hate it.”
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Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]
Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]
Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]
Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology. Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]
Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]
by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]