24 November 2008

Turin, Italy to host first UPA European Regional Conference

Be the first to share

UPA European Regional Conference
Over 250 participants are expected to attend the first European regional conference of the Usability Professionals’ Association (UPA) next month.

From December 4-6, 2008, the beautiful baroque city of Turin, 2008 World Design Capital, will host the conference, themed “Usability and Design: Cultivating Diversity“, with important contributions being made by companies such as Google, IBM, Oracle and many others.

The conference will concentrate on overcoming the traditional professional divide between the concepts of usability and design, with a particular focus on uniting the diverse cultures and practices within Europe: “The UPA Europe conference provides a great opportunity to reinforce the importance of usability and user-centred design in Europe, and will underline the central role of the UPA in advocating these ideas,” says Michele Visciola, President of the UPA Italy, and conference chair.

Highlights of the conference will include four keynote speakers. Elizabeth Churchill, principal research scientist at Yahoo! Research; Anxo Cereijo-Roibás, user experience research manager at Vodafone Global; acclaimed designer Isao Hosoe; and Daria Loi, design researcher at Intel Corporation will speak on topics related to five macro-themes: industrial design and usability, cross-cultural design, designing mobile usability, usability and creativity, and managing design in organisations. Downloadable versions of the speakers’ presentations will be available online after the conference from www.upaeurope2008.org.

On the final day of the conference, open discussions on the outlook to the future will be held by special interest groups for UPA and UXnet. Inspired by the Slow Food cultural movement, which aims to protect and defend our world’s heritage of agricultural biodiversity and gastronomic traditions, European UPA members are invited to bring their own original contributions to the growth of the usability culture and practice.

The Usability Professionals’ Association supports usability specialists, people from all aspects of human-centred design, and the broad family of disciplines that create the user experience in promoting the design and development of usable products. The conference is open to both UPA and non UPA members. A detailed program of events and speakers can currently be found online at www.upaeurope2008.org.

The UPA Europe 2008 conference is sponsored by Adage, Amberlight, Apogee, dnx Group, Design for Lucy, Experientia, IUP and UID. Exhibition sponsors are Axure, SR Labs/Tobii, SMI and Noldus.

Late registration is now open: to register, contact conference program manager Cristina Lobnik, email: cristina dot lobnik at upaeurope2008.org, tel. +39 011 8129687.

Be the first to share
1 May 2016
Report: User Experience and Usability in Complex Systems
User Experience and Usability in Complex Systems Final Report 1/2015 FIMECC (Finnish Metals and Engineering Competence Cluster) November 2015, 225 pages Five years ago, some of Finland’s metals and engineering industry companies were looking for new ways to tackle …
30 April 2016
The Internet of Things needs design, not just technology
Scott A. Nelson and Paul Metaxatos write that, as B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. Increasingly, the pull of user experience will drive market …
30 April 2016
Security versus UX
Gwendolyn Betts explores how to reconcile one of the biggest challenges in interface design: security versus user experience. Betts writes that it is not uncommon for security measures to be tacked on at the end as …
24 April 2016
[Book] The Politics of Design
The Politics of Design: A (Not so) Global Manual for Visual Communication By Ruben Pater BIS Publishers May 2015 Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication …
21 April 2016
The product design of IoT
As more and more ‘Internet of Things’ products come into the market, most, if not all will come with significant challenges. The key to overcoming any obstacles, writes Joe Johnston, VP Experience Innovation for Universal …
19 April 2016
Co-creating policy and public services in Ireland
Governments, public sector and community organisations are addressing increasingly complex challenges such as the ageing society, climate change, sustainable behaviour change, youth unemployment, impacts of austerity, health, housing and homelessness. They are doing this at a …
14 April 2016
Anthropology is not only undersold, it’s misunderstood
Dr. John Sherry, Director of Business Innovation Research at Intel, says in an long profile on Epicpeople that anthropology is not only undersold, but also misunderstood: People too often talk about ethnography as a tool for …
12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review - a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

See all articles