27 November 2007

Two more interviews with Donald Norman

Be the first to share

Donald Norman
Now that Donald Norman‘s new book, The Design of Future Things, has been published, the man is on a book tour and interviews with him are popping up left and right.

After a first one on Core77 (see also this post), Norman is now also in the Inquirer and on CNET News.

The Inquirer, a British magazine, points at the apparent reversal in his thinking: “Where, in 1988, he was arguing that technology needed to be designed to make it easier for humans, today he argues that nonetheless, since humans are more adaptable than machines, if we are to work successfully with the much more complex cars, appliances, and other devices of the future we are the ones who will have to change, at least to some extent.”

Also CNET News addresses this question, but the interview is longer and more wide ranging in scope.

Be the first to share
8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech
The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to …
28 April 2017
Global study: Leading companies bet on customer experience
A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. The survey, which includes 600+ leaders from the …
28 April 2017
[Book] Quantitative Ethnography
Quantitative Ethnography David Williamson Shaffer Boswell Press Available April 2017 > Download Introduction > Watch video presentation This is a book about understanding why, in the digital age, the old distinctions between qualitative and quantitative research methods, between the sciences and …
21 April 2017
ONE Design: a portal on Adaptive Path’s work with Capital One Bank
ONE Design is a content portal where Capital One, the eighth-largest bank in the United States, shares (many) inspiring stories of how their Adaptive Path designers "impact lives with humanity, simplicity, ingenuity - and empower …
21 April 2017
[Book] The Stuff of Bits – An Essay on the Materialities of Information
The Stuff of Bits: An Essay on the Materialities of Information by Paul Dourish MIT Press, May 2017 264 pages Virtual entities that populate our digital experience, like e-books, virtual worlds, and online stores, are backed by the large-scale …
5 April 2017
[Book chapter] Behavioral economics and health
Behavioral Economics and Health Judd B. Kessler and C. Yiwei Zhang Oxford Textbook of Public Health 2014 Behavioral Economics combines the insights of Economics and Psychology to identify how individuals deviate from the standard assumptions of economic theory and …
31 March 2017
PewResearch on the future of free speech, trolls, anonymity and fake news online
To illuminate current attitudes about the potential impacts of online social interaction over the next decade, Pew Research Center and Elon University’s Imagining the Internet Center conducted a large-scale canvassing of technology experts, scholars, corporate …
24 March 2017
The intimacy of autonomous vehicles
Matt Yurdana of Intel's IoT Experiences Group discusses Intel's insight on passenger experience in the age of autonomous transportation. The intimate nature of autonomous vehicles will most likely lead to a significant rethinking of vehicle interiors, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

See all articles