After her much talked about piece “Does corporate ethnography suck?” – which presented a cultural analysis of academics critiques of industry ethnography as a second rate or illegitimate forms of ethnography – Sam Ladner followed up with two more posts on corporate ethnography:
Is rapid ethnography possible? A cultural analysis of academic critiques of private-sector ethnography
Sam extends the cultural analysis from her first piece and offers methods that are more fitting for the shorter cycles of industry ethnography. She points out that research output can be compromised regardless if the ethnography is working in corporate or academic settings. What methods do you use to avoids compromising research in private-sector ethnography or academic setting ethnography?
Practicing Reflexivity in Ethnography
In this, her final post, Sam discusses how to maintain reflexivity in ethnographic practice.
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Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]