According to blogger Hashem Bajwa, features include “immersive video conferencing, nine 50-inch high-definition touch screen displays, a digital community wall, customizable brochures printed on-demand, work spaces & banquettes with hidden laptops, a music portal and gourmet coffee shop. The lab also serves as an independent space for business meetings and social events, like a Nintendo Wii tournament.
Umpqua has partnered with local merchants in Portland to sell their merchandise inside the space, along with tech brands such as Cisco, Microsoft, an Lenovo who all provide elements of the experience.
Their own financial services are sold like colorful rich beauty products, in smart, simple packaging and language throughout.
Umpqua intends the space to be an ongoing experiment, updating it every quarter. The lab was designed by Ziba.”
(via Experience Economist)