29 September 2010

US market research: Few Americans are consuming digital media

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Digital devices
Connected devices are still having trouble finding a mass audience, a new report from market-research firm The NPD Group has found. But that is likely to change over time.

“According to NPD, a whopping 75 percent of all U.S. consumers did not connect to or download multimedia content, including games, music, video, or e-books, over the past three months. The majority of consumers who did search for and download such content–15 percent–did so mostly on their PC or Mac as opposed to other types of connected devices, such as video game consoles, mobile devices, or Blu-ray players.”

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