D’Hooge also gives an example of a product—China Home Learning PC—that Intel developed for the Chinese consumer market with this strategy.
Electronic Business special report:
– How to foster innovation
– Translate process into engineering product requirements
– Case study: the China Home Learning PC
The article describes how Intel is taking a leading role in creating computing technologies for emerging markets where citizens often have very different needs than typical Western users. Intel’s extensive research resulted in specialised designs for rural India and Chinese homes.