29 August 2013

User-centred mobile app development in Kenya

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The success of a mobile app – its high adoption rate and actual use – largely depends on the degree of involvement of the end user during the development stage.

Mark Kamau, Kenyan web solution expert at the iHub UX Lab in Nairobi, believes a user-centric approach to mobile app development is critical to building a sustainable ICT-based solution.

“The failure rate of mobile apps is high and many development man-hours are wasted when user experiences are not taken into account right from the start of the development process. That is why people like Kamau and initiatives such as the UX Lab seek to convince developers to include the users in the earliest possible stage of the design process to better understand their needs and wants, and how, when and where they would use the new mobile app.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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