Products designed without clear insight into end-user behaviour often end in failure.
The marketplace has changed. Buyers will no longer be told what to buy or how to act, they have little interest in the recommendation of advertisers and will openly share dissatisfaction with their peers.
Organisations that try to force old business models into this new marketplace are destined to fade away. Businesses and products have to be people-shaped or they will not survive this changing media scape.
This panel explored the relationship between the user and successful innovation. The conversation looked at the same coin from client side and supply side outlining the dangers and opportunities shared by small and large companies.
It explored case studies of interactive products and business models that have flourished or withered due to their understanding of the end user and the processes that led to them.