t’s time that we expand the role of User Experience beyond execution, beyond output, and yes, even beyond design, writes Christopher Grant Ward, Director of Product Strategy and User Experience at SUBTXT.
“The most important thing I’ve learned in my career is that User Experience is not simply about designing for customers, but thinking strategically about customer behaviors, passions, and desires. User Experience provides an intellectual entry point, a framework that can give corporate leaders another perspective for making decisions and solving problems for customers. The UX skillset encompasses more than just design skills. It provides the foundation of a company’s customer strategy. […]
User Experience is not just about design. It is about the strategic understanding of users and their behavior. If we are to contribute strategically, UX professionals must be willing and able to take responsibility for their final decisions and accept the corporate accountability that comes with making critical decisions about customers. We must be willing to go outside our design skillset and embrace all corporate functions, including finance, technology, marketing, and sales.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015