User Experience 2.0: Any User, Any Time, Any Channel
The latest Morae/Tech Smith white paper argues that with the evolution of Web 2.0, the fields of design and usability will continue to merge and that designers will have to be able to easily observe and analyze the user experience without being experts in usability.
“Understanding the user experience will be critical for success in the Web 2.0 environment. Organizations will need more agile methods for conducting user experience research because, more than ever, poor user experiences will limit market adoption and quickly open up opportunities that competitors can exploit.”
[However] “in the rapidly dynamic and increasingly self-structured Web 2.0 environment, it is clear that traditional user experience research methods will be of limited use, and even then only in the most structured areas of the user experience continuum. As more users move into the more self-structured environment of Web 2.0, a new paradigm for user experience research will be required – one that fits with Web 2.0 and can help it deliver on the promise of richer, usable user experiences.”
“This paradigm must include research methods that allow organizations to capture the experience of any user, any time, and on any channel, and also allow designers to easily observe, record and understand the user experience.”
