On March 25, the Healthcare Experience Design (HxD) conference took place in Boston. Speakers discussed how human centered design and design thinking can improve the quality of health service delivery and digital interactions, helping all of us achieve better health.
Videos of all sessions are now online.
Opening Address [14:32]
Amy Cueva, Co-Founder and Chief Experience Officer, Mad*Pow
Evolving Health IT User Experience: The View from DC [No video yet]
Ryan Panchadsaram, Senior Advisor to the US CTO, The White House
Jacob Reider, ONC HIT, US Dept of Health and Human Services
While federal government’s meaningful use incentive program accelerated the adoption of technology in hospitals and medical offices across the United States, users of these systems express concern about their usability and safety. This session will provide a glimpse of the Federal efforts to help health IT designers & developers bridge the gap between where they are and where their users wish them to be.
Opening Keynote: Sneaking Up Sideways on Behavior Change [36:08]
Jane McGonigal, author, inventor, co-founder, Reality is Broken, SuperBetter
Jane McGonigal is a world-renowned creator of alternate reality games, or games designed to solve real problems and improve players’ real lives.
Health Behavior Change and Beyond: The Health Benefits of Success Experiences [35:38]
Dr. David Sobel, Medical Director of Patient Education and Health Promotion, Kaiser Permanente
While sustained behavior and lifestyle changes can lead to improved health outcomes, there may be another pathway to health. Namely, the increased sense of confidence and control that comes from being successful at changing ANY behavior, even if the change is not sustained, can also improve health outcomes. Learn how to avoid the tyranny of prescribed failure experiences. Learn how to prescribe success by aligning with passions, discovering patient-generated solutions, and celebrating success.
The Happiness Project: Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun [27:46]
Gretchen Rubin, Author, The Happiness Project
Gretchen has a wide, enthusiastic following, and her idea for a “happiness project” no longer describes just a book or a blog; it’s a movement. Happiness Project groups have sprung up from Los Angeles to Enid, Oklahoma to Boston, where people meet to discuss their own happiness projects. More than a dozen blogs have been launched by people who are following Gretchen’s example. On her companion website, the Happiness Project Toolbox, enthusiastic readers track and share their own happiness projects.
Closing Keynote [36:22]
Jamie Heywood, Co-founder, Chairman, Patients Like Me
Jamie’s scientific and business innovations have been transforming the intersection of biotechnology and pharmaceutical development, personalized medicine, and patient care.
As chairman of PatientsLikeMe, Jamie provides the scientific vision and architecture for its patient- centered medical platform.
Theme: Behavioral change
Systems for Self-Regulation [29:56]
Dustin DiTommaso, VP User Experience, Mad*Pow
By better understanding the factors that govern self-regulation of human behavior, we can begin to design products and services that more reliably facilitate healthy changes in behavior.
How to Design User Habits [27:06]
Nir Eyal, Consultant
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
Theme: Team Dynamics
Playing Nice: Facilitating Multi-disciplinary Teams to Create Better Holistic Experiences [34:21]
Toi Valentine, Experience Designer, Adaptive Path
In this talk, Toi explores the challenges that come with collaboration within a traditional organizational culture and some creative methods and strategies to overcome those obstacles.
Influence Mapping in Healthcare: How information design and organizational dynamics can improve the quality of health communication [31:27]
Dante Murphy, Global Experience Director, Digitas Health
This discussion will demonstrate how applying the techniques of influence mapping in organizational Dynamics and information design can help discover the points of failure in healthcare interactions and address them with appropriate content, tools, and techniques.
The Embedded Designer: How to Make Designers an Integral Part of Your Team [28:12]
Cassie McDaniel, Design Lead, Healthcare Human Factors, University Health Network
This session will outline how to lay down the infrastructure for designer and clinician collaboration by sharing case studies, challenges, opportunities, and tips and tricks, particularly from the lens of the largest human factors design team in the world devoted to health.
Theme: Health Literacy and Public Health
Reader-Centered Design for Health Communication [29:12]
Sandy Hilfiker, Principal and Director of User-Centered Design, Communicate Health Inc.
Molly McLeod, Creative Director, Communicate Health Inc.
The presenters have designed and tested health Web sites and interactive tools using the strategies outlined in Health Literacy Online (edited by CommunicateHealth co-founders). The presentation will include examples and case studies, with a focus on content developed for audiences with limited health literacy skills.
Where We Are: Designing the Environment for Health Impact [No video yet]
Andre Blackman, Founder, Pulse + Signal
Seamlessly integrating health into what citizens are already doing (e.g. not more health posters) is what will help shape the future of health.
Inclusion by Design [27:02]
Dr. Ivor Horn, Associate Professor of Pediatrics, Children’s National Medical Center and George Washington University School of Medicine
Social media and mobile technology are disrupting the way patients and health systems interact and our expectations of how individuals and systems manage health and wellness in addition to illness. As early adopters, minority populations, who suffer from some of the greatest health disparities, are positioned to take a lead in leveraging innovations to improve their health outcomes. However, it is important that we discuss ways for companies and developers to partner with underserved populations and the providers who care for them to create solutions that are applicable and relevant to the realities of the environment (economic, social and physical) in which they live.
Theme: Methods for Research, Strategy & Design
Research and Design Methods in Healthcare [1:04:03]
Megan Grocki, Experience Design Director, Mad*Pow
Adam Connor, Experience Design Director, Mad*Pow
Michael Hawley, Chief Design Officer, Mad*Pow
Designing experiences that are elegant, simple, intuitive and valuable is hard. Organizations often have a difficult time coming to consensus around design decisions or leveraging outside perspective and research into their design process. In healthcare, the complex web of patient behavior, regulatory systems, and multiple players make the design process that much more challenging. In this fast-paced session, we share our experiences designing for the multiple facets of healthcare experiences. We discuss core research and design methods that help overcome organizational barriers to good design, and review research and design methods that work for patient, provider, insurer and other players in healthcare specifically.
The C-Factor: Boosting Your Content’s Clout [29:40]
Colleen Jones, Principal, Content Science
Getting strategic about content for your website or mobile application starts with analysis. Would a doctor prescribe a solution without first conducting a thorough exam? Of course not! In the same way, your organization can’t fix its content problems or make the most of its content opportunities without taking a close look at your content situation.
Theme: Well-being: Foundation for Health
Stress is the New Fat [29:12]
Jan Bruce, Founder, CEO, meQuilibrium
Stress is the #1 inhibitor to people adopting healthy behavior changes like diet and fitness. Stress costs employers $300 billion each year in healthcare expenses and absenteeism. One in 4 adults now characterize their stress as high or severe, and 80% understand that, left unattended, stress is making them ill, overweight, unproductive and with a diminished quality of life. This session will cover the common misperceptions about stress and its significance in behavior change; and then explain how stress can be managed in new ways, which give important clues to helping people with other behavior change issues.
Vulnerability is an issue like never before… is it treatable? [27:24]
Alexandra Drane, Founder, Chief Visionary Officer and Chair of the Board, Eliza Corporation
Join our session to better understand how we can help measure Vulnerability in actionable ways, develop solutions based on successful models outside the traditional healthcare space, and then analyze the results of these interventions to determine whether or not this pervasive condition is in fact, treatable.
Calming Technology [27:34]
Neema Moraveji, Director, Calming Technology Lab, Stanford University
As interactive experiences pervade everyday life, the potential for stress and anxiety increases. How can we utilize the power of interactive tools without sacrificing our sanity? The answer lies in a dual-pronged approach: (1) cultivating contemplative and calming practices in our personal lives and (2) increasing awareness of designers to mitigate stressors in interactive products. In this talk I will discuss our research from the Calming Technology Lab at Stanford University towards this aim.
Theme: Patient Stories
Preventing Nightmare Patient Experiences Like Mine [21:28]
Richard Anderson, Principal Consultant, Riander
Richard will detail some of his nightmare patient story, some of what was responsible for it, and some of the implications for how healthcare experience designers and researchers need to work.
Live a Full Life with Chronic Illness [24:00]
Nina Gilmore, Principle UX Designer, Oracle Corporation
Nina will share her experience as a patient and adventurer in the world of healthcare. She’s been poked and prodded, helped and harmed, treated sometimes with compassion and sometimes with indifference. As a designer, she is passionate about opportunities to create experiences more conducive to healing and hope. She’ll talk about what’s worked and what hasn’t worked, and she’ll share her curious experiences on this journey.
When the Designer is a Patient: A View from the Inside [30:59]
Samantha LeVan, Senior User Experience Designer, Mayo Clinic
Patient experience researchers are trained to minimize the influence of personal opinions on the design of a product or service, but when the researcher is also a patient, those personal experiences may be difficult to set aside. In this talk, Samantha will share how being a cancer patient has shaped the direction of her user experience design career and highlight a few tricks to using personal experience as an advantage, rather than a hindrance to patient-centered design.
Patient Innovators and Instigators [31:43]
Katie McCurdy, Experience Design Consultant, Mad*Pow
Meet these bold patients who are creatively using the tools at their disposal to take control of their healthcare. This panel brings together patients who have ‘hacked’ their own healthcare to improve communication, connect the dots between their providers, and generally create a more satisfying patient experience. These problem-solving trailblazers give us a glimpse into a future of highly informed, connected and empowered patients – so we’d be smart to listen to them now.
“…but a sword:” Art, Icons and Medical Advocacy< [24:43]
Regina Holliday, Founder, Patient Artist Activist, The Walking Gallery of Healthcare
Theme: Consumer Expectations
The Digital Revolution: Leveraging the Consumer Journey to Deliver Transformative Health Experiences [30:27]
Brian Tilzer, Chief Digital Officer, CVS Caremark
Digital trends are changing consumers- expectations of the interactions they have with the healthcare system, and pharmacies sit at the forefront of this transformation. Empowered customers are increasingly managing their own care using an array of digital tools and now have access to technology everywhere they go. To stay relevant, health care companies must adapt their customer experiences to these new ways of doing business.
The #NEXT Generation of Healthcare [25:16]
Sean Brennan, Senior Envisioner, Continuum
As patient satisfaction starts to matter more and more, healthcare services will need to figure out how to deliver for this audience – what attributes does Gen Y seek in its experiences and services? What can we learn from sectors outside of healthcare about what this next generation of healthcare consumers are going to demand from their healthcare experiences? And ultimately, what does that mean for design?
HxD: from the Big Picture to Painting by Numbers [30:09]
Rodrigo Martinez, Life Sciences Chief Strategist, IDEO
Designing better experiences in healthcare is complex, difficult and often overwhelming. What if we were to build these experiences bottom-up, from isolated touch points and principles towards a cohesive system? How might we apply simple lessons from great experiences in other industries?
Theme: Care Experiences
Case studies [32:28]
– Jeff Stevens, Web Content Optimizer, University of Florida Academic Health Center on building an integrated patient-focused website for the University of Florida Academic Health Center
– Chris Herot, CEO and Co-Founder, SBR Health on how SBR health has created a video communication web services model to support healthcare designers who are incorporating today’s low cost and cloud-based televideo technologies into their own applications
– Valerie Mais, Project Lead, Center for Innovation in Complex Care, University Health Network on implementing new ways to capture and display patient experience, care quality, efficiency and interprofessional team “health” in meaningful ways for frontline healthcare providers.
Case Studies [30:27]
– Jeanine Kierkels, Design Research Consultant, Philips Healthcare Design on experience design for labor and delivery
– Brian Loew, CEO, Inspire on Inspire’s rare disease communities
– Zen Chu, Medical Tech Entrepreneur & Investor, MIT on MIT’s H@ckingMedicine program.
Health Navigation [32:11]
Dan Brousseau, Partner, Emperia LLC
Dan’s talk describes how service at hospitals can help transform the overall experience. He describes of how a large unit within a major teaching hospital that he worked with is innovating the concept of service and support through ‘health navigation’ to engage patients and families at a deeper level and bring new value to their healthcare experiences. He provides strategic context for customer experience at hospitals and show how a technique called Experience Value Mapping can be used to examine and redefine the customer experience from the outside-in.
Breaking the Mold [29:56]
Jess Kadar, Principal Product Manager, Iora Health
Details coming soon.
Rethinking the Fertility Patient Journey [28:36]
Peter Eckert, Chief Experience Officer, Projekt 202
Kijana Knight, Senior User Experience Researcher, Projekt 202
Aliza Gold, Senior Experience Designer/Researcher, Projekt 202
The Reproductive Medicine Associates of Texas (RMA) is not the first client to engage projekt202 in the hopes of becoming better, faster, more efficient, and more creative in their approach to problem-solving and ways upon they offer their services; but they are the first to ask us to apply our processes and skills to finding solutions in physical and emotional space. We believe that our findings and the documentation we have begun to create in response to our observations and hypotheses offers an opportunity to begin a very fruitful dialogue between interaction designers and healthcare providers on how the principles of user-centered design can be applied to improve the experience of medical service for both patients and providers.
Theme: Design Innovation
From Malawi to Minnesota: Hyper-Local System Design and Global Scale [No video yet]
Christopher Fabian, Co-leader and Co-founder, Innovation Unit, Unicef
Bringing best practices from design and start-up culture to the world of development challenges is daunting – but allowing for failure, co-creating solutions, and recognizing that almost everything we build in New York does not, in the end, work in the field have forced us to be humble and look for ways to facilitate solutions to some of the world’s most pressing problems.
Design and Innovation: The Human Perspective [29:56]
Ryan Armbruster, VP, Innovation Competency. UnitedHealth Group
In this session, Ryan will share frameworks for explaining and understanding this interrelationship which have been effective at helping healthcare leaders grasp and pursue design and innovation effectively within their organizations. In addition, he will share recent examples of how UnitedHealth Group, one of the largest and most diversified companies in the healthcare industry, is applying design to enable more successful innovation.
Theme: Chronic Condition Management
Understanding Networks of Diabetes Care: A Research Framework for the Healthcare Innovation of Tomorrow [26:11]
Eilidh Dickson, Project Leader and Senior Interaction Designer, CIID Consulting
Helle Rohde Andersen, Interaction and Service Designer, CIID Consulting
Working with Novo Nordisk, CIID Consulting assembled a 360º view into the networks of care, that support diabetes patients. By approaching the research from a systemic level and studying a patient’s network of support rather than individuals in isolation, the result was a rich and emotional view into the complex interactions and relationships encompassing a patient’s journey with the condition.
This talk shows how a new research framework and information visualization methods can inspire you to tackle challenging healthcare issues in ways that will provoke new understanding and build user empathy.
Am I Normal? Findings from Research on Text Messaging for Women with Diabetes [28:35]
Janna Kimel, Senior User Experience Researcher, Regence
The session goes into detail about how to insert qualitative research into a quantitative environment, with best practices for getting answers from study participants. This discussion also reviews key findings about how to interact and message disparate populations, as well as the pros and cons of using text messaging to influence health outcomes.
Theme: Health Trends
Designing Work for Health and Profit [31:19]
Martin Adler, Co-Founder & Director of Product Management, Healthrageous
This session will address how cutting edge science and technology can be used to change behaviors and optimize workplace health. In doing so, we will define steps that individuals can take to improve their health and wellbeing immediately, how change makers and organizations can cut costs by improving the health of their workforce and how technology is revolutionizing the way we’ll work tomorrow.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
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