22 October 2006

We Are Smarter Than Me

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We Are Smarter Than Me
We Are Smarter Than Me is “a business community formed by business professionals to research and discuss the impact of social networks on traditional business functions”.

The central premise of We Are Smarter Than Me is that “large groups of people (“We”) can, and should, take responsibility for traditional business functions that are currently performed by companies, industries and experts (“Me”)”.

One of their first initiatives is a network book: “We are inviting thousands of contributors from leading institutions (Wharton, MIT, and Pearson) to participate in a revolutionary publishing project – a “network book” to be published in 2007 by Pearson Publishing. Each contributing member will be an author. In addition to research that will be conducted by MIT and Wharton faculty, a conference called Community 2.0 will be held next spring.”

The people behind this initiative are Barry Libert, ceo of Shared Insights, Jon Spector, vice dean and director of Wharton’s Aresty Institute of Executive Education, Thomas W. Malone, Patrick J. McGovern Professor of Management at the MIT Sloan School of Management, and founder and director of the newly founded MIT Center for Collective Intelligence, Tim Moore, editor-in-chief of Pearson Education and Dr. Yoram Wind, Lauder Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania and founding director of the Wharton “think tank,” the SEI Center for Advanced Studies in Management.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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