Right now, data may be what we intentionally share, or what is gathered about us – the product of surveillance and tracking. We are the customer, but our data are the product. How do we balance our anxiety around data with its incredible potential? How do we regain more control over what happens to our data and what is targeted at us as a result?
We The Data is born of a partnership between a group of friends, TED Fellows, and some visionaries at Intel Labs. Brought together by a common belief that ‘the internet is an organism in the process of being born’ and that we all have an important role in the data revolution, these groups worked together to seed what was to become a movement, #wethedata.
“WE THE DATA is a hub of conversation, news, and events celebrating innovative communities who are each focused on democratizing data in their own way. Our goal is to spark synergy among people and organizations who are tackling a nexus of interdependent Core Challenges and collectively giving rise to the Gutenburg press of our era: flows of data that are at once more fluid and more trustworthy, new and more accessible tools for analysis and visualization, and vehicles of communication and collaboration that help communities come together to gain a voice, mobilize resources, coordinate action, and create the ventures of the future.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]