25 April 2014

What if doctors could prescribe behavior change?

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Doctors have known for decades that, in order to prevent disease or its complications, they were going to have to get into people’s living rooms and convince them to change everyday behaviors that would very likely kill them.

The world urgently needs better ways to bring behavior change therapies to the masses, and advancements in digital tech are finally enabling us to orchestrate the necessary ingredients to make that happen in a clinically meaningful way: “digital therapeutics.”

“A handful of medically-minded visionaries have put real clinical rigor into every aspect of their design. For instance, David Van Sickle, a former CDC “epidemiologist intelligence officer,” and now the CEO and Co-Founder of Propeller Health, built a GPS-enabled sensor for asthma inhalers that links to an elegantly designed app — every puff is mapped and time-stamped, allowing patients and doctors to spot patterns in ‘random’ attacks and identify previously unknown triggers.

Another example is Jenna Tregarthen, a PhD candidate in clinical psychology and eating disorder specialist. She rallied a team of engineers, entrepreneurs, and fellow psychologists to develop Recovery Record, a digital therapy that helps patients gain control over their eating disorder by enabling them to self-monitor for destructive thoughts or actions, follow meal plans, achieve behavior goals, and message a therapist instantly when they need support.”

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13 April 2017
How Silicon Valley is (ab)using behavioral science and nudging
In an extensive review of The Undoing Project: A Friendship That Changed Our Minds, the book by Michael Lewis on the psychologists Daniel Kahneman and Amos Tversky, Tamsin Shaw provides a deeper criticism of the …
11 April 2017
[Book] Designing User Interfaces for an Aging Population: Towards Universal Design
Designing User Interfaces for an Aging Population: Towards Universal Design By Jeff Johnson and Kate Finn Morgan Kaufmann Publishers, March 2017 258 pages > First chapter Designing User Interfaces for an Aging Population: Towards Universal Design presents age-friendly design guidelines …
8 April 2017
Jeremy Myerson on how social challenges can catalyse design-led innovation in industry
In this recent talk at the RCA in London, writer and academic Jeremy Myerson explores how social challenges can catalyse design-led innovation in industry. Rather than seeing such issues as ageing populations, growing healthcare needs …
5 April 2017
[Book chapter] Behavioral economics and health
Behavioral Economics and Health Judd B. Kessler and C. Yiwei Zhang Oxford Textbook of Public Health 2014 Behavioral Economics combines the insights of Economics and Psychology to identify how individuals deviate from the standard assumptions of economic theory and …
30 January 2017
Future of Healthcare Provision: Opportunities for Patient Engagement
Future Agenda, a non-for-profit UK-based foresight initiative, has just published a new 38-page paper entitled Future of Healthcare Provision: Opportunities for Patient Engagement. Many believe the healthcare sector is ripe for a digital transformation. The escalating …
19 January 2017
Anthropologist Sally Applin on the automation of qualitative methods
Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. Anthropologist Sally A. Applin argues that this is based in part on historic legacy systems, a misunderstanding …
23 December 2016
ING DIRECT’s sponsored content in The Guardian on the value of CX and human-centred design
ING DIRECT Australia has published yesterday and at the end of November no less than 10 articles in a paid section of The Guardian on the value of customer experience and human-centred design, entitled "Being …
14 December 2016
Experience design and Big Data at BBVA bank
Over the last 6 months, Fabien Girardin has been working in a rather unique position at BBVA Data & Analytics, a center of excellence in financial data analysis. My job is to make the design …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

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