26 February 2014

What the tech business hasn’t yet grasped about human nature

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Genevieve Bell, Intel’s in-house anthropologist, sees constants in our behavior that could mean big bucks for businesses that find a way to capitalize on them. C|Net reports on her talk at the Mobile World Congress yesterday.

“In this digital world, the story we’re telling about the future is a story driven by what the technology wants and not what we as humans need,” Bell said at the WIPjam developer event during the massive Mobile World Congress show here. “We want mystery, we want boredom, a lot of us in this room want to be dangerous and bad and be forgiven about it later. We want to be human, not digital.”

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