What’s cool online? Teenagers render verdict [The New York Times]

Cool_online
As part of Advertising Week 2005, interactive advertising agencies tried to answer the question last Tuesday of what teenagers want.

The Interactive Advertising Bureau gathered 10 teenagers onstage at the Millennium Broadway Hotel to informally evaluate the creativity and effectiveness of three teenager-oriented interactive marketing campaigns, all before an audience of hundreds of industry executives.

Read full story

Leave a Reply