Who wouldn’t delight in hearing Lincoln at Gettysburg in the same way we can go back and witness President Obama on the campaign trail? But with so much data capture and storage, which is preferable for our hearts and minds, the theater of politics or deference to the algorithm? Quentin Hardy, the deputy tech editor of the New York Times explores the matter on the newspaper’s Bits blog.
“While we fret about losing privacy and other dangers of the digital revolution, one sad change is happening with little notice: Our technology is stealing the romance of old conversations, that quaint notion that some things are best forgotten.
Remember the get-to-know-me chat of a first date or that final (good or bad) conversation with someone you knew for years? Chances are, as time has passed, your memory of those moments has changed. Did you nervously twitch and inarticulately explain your love when you asked your spouse to marry you? Or, as you recall it, did you gracefully ask for her hand, as charming as Cary Grant?
Thanks to our near-endless access to digital recording devices, the less-than-Hollywood version of you will be immortalized on the home computer, or stored for generations in some digital computing cloud.” […]
“That quintessential American trait, self-reinvention, may well be threatened in the hard world of video and audio documentations and the chase of objective truth.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]