In a future where biometrics are measured constantly and interpretation is aided by algorithm, what do we want our health professionals to actually do, asks Bradley Kreit on Fast Company.
“As technologies enable us to bypass the doctor and measure our own health continuously, we will almost certainly need to turn to artificial intelligence and other automated tools of big data to help sort the signals of significant health concerns from the noise of random, day-to-day changes in health. Together, this combination will not only reshape how and where we interact with traditional health providers, but ultimately redefine the basic skills and work of medical professionals.” […]
“And so it’s here that we can see the future of how we should expect to interact with our doctors: not as independent actors who serve as the major source of authority, but as professionals who can help us sort through and make sense of all of the different information coming from our phones, cars, and coffemakers and treat the emotional, as well as physical components of health and well-being.”
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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]