29 June 2006

You are what you use… not what you own [WorldChanging]

Be the first to share

Streetcar
WorldChanging, the online publication covering tools, models, and ideas for building a better future, has an interesting article on branding experience instead of stuff:

“One of the fundamental insights that’s helping us re-imagine our lives in a brighter, greener cast is that most of the time, we don’t want stuff, we want specific needs fulfilled or experiences provided; that, as Amory Lovins puts it, we don’t want refrigerators, we want cold beer — if there were a better, cheaper, cleaner way of providing cold brews, most of us wouldn’t shed a tear to see our fridges go. Recognizing that this is true for nearly every product in our lives is revelation number one.”

“The second revelation in recasting our relationship to stuff is that owning a thing can actually be worse than borrowing it. Dawn likes to remind us that there’s enormous waste in the ownership of things: that, for example, the average power drill gets used for ten to twenty minutes in its entire life. […]”

“Technical innovations which could support using-not-owning are proliferating (you’ll find dozens on Worldchanging alone), dropping what was once a major barrier, the time spent finding, getting and using the service-things we want. […] We’re starting, in fact, to see the outlines of a way of living which is not only much more prosperous and attractive than the way many of us live today, but would allow us to have a fraction of the ecological footprint: bright green urban living, with technology and good design promoting a high quality of life and allowing the sharing of goods and services which were formerly thought of as luxuries.”

“The big roadblock, though, is that we like owning stuff. Hundreds of billions of dollars worth of advertising taught to associate owning stuff with being successful, secure, sexy and safe. If we are serious about redesigning the ways we live, we need to imagine and share visions of living without owning that are at least as compelling. We need new visions, yes, but we may need new branding even more.”

“The British design firm Live|Work may have part of the answer. They’ve grown somewhat famous in bright green circles for their recent work, especially their campaign for Streetcar (“The self-service pay-as-you-go car”) with the slogan ‘You are what you use… not what you own.'”

Read full story

Be the first to share
1 May 2016
Report: User Experience and Usability in Complex Systems
User Experience and Usability in Complex Systems Final Report 1/2015 FIMECC (Finnish Metals and Engineering Competence Cluster) November 2015, 225 pages Five years ago, some of Finland’s metals and engineering industry companies were looking for new ways to tackle …
30 April 2016
Security versus UX
Gwendolyn Betts explores how to reconcile one of the biggest challenges in interface design: security versus user experience. Betts writes that it is not uncommon for security measures to be tacked on at the end as …
25 April 2016
How city design is adapting to older populations
As cities experience a demographic shift, the need for age-friendly design is becoming ever more critical. From almshouses to driverless cars, the future of urban housing and mobility may just be shaped for and by …
21 April 2016
The product design of IoT
As more and more ‘Internet of Things’ products come into the market, most, if not all will come with significant challenges. The key to overcoming any obstacles, writes Joe Johnston, VP Experience Innovation for Universal …
19 April 2016
Co-creating policy and public services in Ireland
Governments, public sector and community organisations are addressing increasingly complex challenges such as the ageing society, climate change, sustainable behaviour change, youth unemployment, impacts of austerity, health, housing and homelessness. They are doing this at a …
14 April 2016
Anthropology is not only undersold, it’s misunderstood
Dr. John Sherry, Director of Business Innovation Research at Intel, says in an long profile on Epicpeople that anthropology is not only undersold, but also misunderstood: People too often talk about ethnography as a tool for …
12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review - a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print …
8 April 2016
Markus Giesler on customer experience design
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

See all articles