Sporting Puma sneakers and a downtown hipster haircut or two, a team from the design firm Imagination USA shuffles into a fourth-floor loft in New York’s SoHo district. They’re met by David Polinchock, who offers Blow Pops and ushers…
Microsoft Corp.’s research unit is turning to social scientists in a new effort to understand the long-term possibilities for computer technology in developing countries. A Microsoft Research lab, to be inaugurated tomorrow in Bangalore, India, plans to employ anthropologists, ethnographers…
NPR’s Eric Weiner reports on the emerging field of corporate anthropology, where researchers dissect consumer appetites and help engineers build user-friendly products. Listen
Anthropologists have deserted the bush to study modern techno-man and how he’s adapting to a world of wild gadgets. Read full story
Suddenly, Microsoft cares. If you run a small business, this may be just what you’ve been waiting for. Many companies talk about getting close to the customer, but Microsoft pushed this idea to the extreme when it hired Nelle…
