7 March 2008

A conversation about Torino with Bruce Sterling

Be the first to share

Bruce Sterling
Today Torino World Design Capital published an interview Experientia partner Mark Vanderbeeken recently conducted with Bruce Sterling. This time not about spimes, ubiquitous computing or digital fabrication, but about his experience with the city where he lived for the last six months.

Bruce likes Torino and in this interview he gives quite a few reasons why. He goes into much detail about why “Turin is really a 21st Century” and how “it has somehow managed to deal with problems that many, many other cities, regions, cultures and nations have not yet faced up to.”

“Turin,” he says, “is one of those places that appeal to my temperament. If I were an Italian person, I would likely have been a Turinese.”

He also shares with us a content of a new story he has been writing:

“Yes, it’s a fantasy story set in Turin. The protagonist is a FIAT executive, but he’s also a necromancer. The story is set in an esoteric Turin where all the magical things that are said about Turin by New Agers are factually true.

There’s a chunk of the New Cross here and the Holy Grail is here. The Shroud of Turin really is drenched in the blood of Jesus Christ himself; there are all these ley-lines and axes of mystical power. Our hero who is an R&D investment guy at FIAT, is called into hell by Gianni Agnelli, who is dead, yet still upset about urban development issues in Torino. So he calls this former chairman down to hell to have a board meeting.

My hero, the necromancer, is accompanied by his spiritual advisor, an Egyptian mummy from the Museo Egizio whom he raised from the dead. This mummy accompanies him now and gives him good advice. It’s like the “Lone Ranger and Tonto” thing – him and his mummy. It’s a comical story, exaggerated and satirical, a fable about Turin and its issues. I could never have written it without being here.”

Bruce is now in the last days of preparation of the Share Festival that he has been curating. Come and see it if you can.

The interview is suffering a bit from poor layout and it is not so easy to see what my questions are, for instance. All the links have also magically disappeared.

Read interview

Be the first to share
24 May 2017
A human-centric trust model for the Internet of Things
"Technologists have done a terrible job with security technology so far", writes David Maher, and "now we are about to impose those failures onto the physical world on a scale that only ubiquitous, pervasive, even …
8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech
The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to …
28 April 2017
[Book] Quantitative Ethnography
Quantitative Ethnography David Williamson Shaffer Boswell Press Available April 2017 > Download Introduction > Watch video presentation This is a book about understanding why, in the digital age, the old distinctions between qualitative and quantitative research methods, between the sciences and …
22 April 2017
Boston’s human-centered research to design middle-income housing
In Boston, the Mayor’s Office of New Urban Mechanics is conducting ethnographic, human-centered research to design middle-income housing that reflects people’s lived experiences, reports the Stanford Social Innovation Review. This includes intensive planning sessions in …
21 April 2017
ONE Design: a portal on Adaptive Path’s work with Capital One Bank
ONE Design is a content portal where Capital One, the eighth-largest bank in the United States, shares (many) inspiring stories of how their Adaptive Path designers "impact lives with humanity, simplicity, ingenuity - and empower …
13 April 2017
How Silicon Valley is (ab)using behavioral science and nudging
In an extensive review of The Undoing Project: A Friendship That Changed Our Minds, the book by Michael Lewis on the psychologists Daniel Kahneman and Amos Tversky, Tamsin Shaw provides a deeper criticism of the …
8 April 2017
Jeremy Myerson on how social challenges can catalyse design-led innovation in industry
In this recent talk at the RCA in London, writer and academic Jeremy Myerson explores how social challenges can catalyse design-led innovation in industry. Rather than seeing such issues as ageing populations, growing healthcare needs …
5 April 2017
[Book chapter] Behavioral economics and health
Behavioral Economics and Health Judd B. Kessler and C. Yiwei Zhang Oxford Textbook of Public Health 2014 Behavioral Economics combines the insights of Economics and Psychology to identify how individuals deviate from the standard assumptions of economic theory and …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

See all articles