Advertising
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]
Forrester Research: Mobile marketing companies lack ethnographic capabilities
In June 2015, Google commissioned Forrester Consulting to evaluate how prepared mobile marketers are to deliver to consumers during quick mobile “moments” – i.e. — instances when they reflexively turn to their devices to act on a need to learn, discover, find, or buy something. In conducting 234 online surveys and four in-depth interviews with […]
MIT Technology Review special report on persuasive technology
The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is required to read all the articles. Technology and Persuasion Persuasive technologies surround us, and they’re growing smarter. How do these […]
Facebook uses ethnography to deliver more relevant ads
“As researchers focusing on Facebook’s advertising, we led research trips with a cross-functional team of product managers, marketers, and engineers to Indonesia, Turkey, and South Africa to develop a solid understanding of cultural differences across these countries. […] Forming a richer understanding of how businesses and people connect with each other—both on and off of […]
Screen Life: The View from the Sofa
A new study carried out for Thinkbox by COG Research and designed to help the advertising community understand the context of multi-screening (watching TV and simultaneously using an internet-connected device such as a laptop, smartphone or tablet). Using a combination of research techniques which examined over 700 hours of TV viewing gathered from filming the […]
Is UX design the next big thing?
UX design explained for advertisers: “Here is where the world of communication and the world of computing starts to merge in intent. Systems are to be used. Products are to be experienced. Users and consumers are the rulers. Technology, if it has to gain acceptance and become successful, needs to provide a great user experience. […]
Interview with Michael Griffiths, Director of Ethnographic Research, Ogilvy & Mather China
Michael B Griffiths is Director of Ethnography at Ogilvy & Mather, Greater China, Associate Research Fellow, White Rose East Asia Centre, and External Research Associate, Centre for International Business, University of Leeds, UK. He is also the author of the recent book Consumers and Individuals in China: Standing Out, Fitting In. Book abstract: Breaking new […]
How research misses the human behind the demographic
Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives. “How [market] research studies are done is at sharp odds with what science now knows. The elephant in the room is that the vast majority […]
Anthropological study by Google on our magic relationship with mobile devices
What is the emotional relationship people truly have with the mobile space and how they make meaning there? To answer this, Google conducted an anthropological study to gain a better understanding of how people feel about, relate to and find meaning in the mobile space, and how brands can engage their consumers in more emotionally […]
Marty Kaplan: From Attention to Engagement (video)
Barcelona Media, an interdisciplinary center of research and innovation, hosted Lear Center director Marty Kaplan to speak at its 10th anniversary celebration on March 6, 2012. His talk was titled “From Attention to Engagement: The Transformation of the Content Industry.” Digital technology has increased competition for audience attention, increased audience control of media, and fragmented […]
Does your phone know how happy you are?
Kit Eaton explores the coming of age of the emotion-recognition industry. “Because the smartphones we all carry contain sophisticated computing power, cloud computing connections and, increasingly, a front-facing webcam, it’s easy to see that the next generation of advertising will determine how you’re feeling and subsequently serve up information related to your mood. And it’s […]
I’m being followed: how Google (and 104 other companies) are tracking us on the web
Who are these companies and what do they want from me? Alexis Madrigal’s voyage into the invisible business that funds the web. “This morning, if you opened your browser and went to NYTimes.com, an amazing thing happened in the milliseconds between your click and when the news about North Korea and James Murdoch appeared on […]
How to determine what media airline passengers will choose while travelling
Kevin Miller, global head of insight at in-flight magazine publisher Ink discusses how the environment impacts airline travellers psychologically and in turn affects their choice of media. “The airline passenger journey, from home to boarding the plane and beyond, is a dynamic and emotional experience, with many media messages and retail choices along the way. […]
Peter Merholz on advertising and marketing agencies delivering UX design
Peter Merholz, president of Adaptive Path, has written a long and eloquent rant against advertising and marketing agencies proclaiming to do user experience design. These agencies, he says, do not come at user experience from an honest place. “Ad agencies, in particular, are soulless holes, the precepts of whose business runs wholly contrary to good […]
AP’s ethnographic studies look for solutions to news and ad “fatigue”
A new study by the Associated Press has come to the conclusion that consumers are “tired, even annoyed, by the current experience of advertising,” and that, as a result, they don’t trust very much of it. But at the same time, AP found, consumers do want information relevant to their needs, as well as ways […]
Bill Buxton, Martin Raymond & Anna Kirah presentations – Imagine 09
Bill Buxton, Martin Raymond and Anna Kirah were some of the speakers at Imagine09, a conference organised by Microsoft Advertising on 28 October in London. Living in the age of turbulence Anna Kirah, partner, CPH Design (and former senior design anthropologist, Microsoft Corporation) Anna explores how advertisers can flourish in the new Age of Turbulence […]
The Times’ Innovation Portfolio
The New York Times interactive group creates an online encyclopedia of all their stunning inventions, reports Cliff Kuang on Fast Company. “The Times interactive team has been creating path-breaking experiments in infographics and interaction design. All of which are now collected in its terrific new Innovation Portfolio. The pieces called out on the site–each of […]
Mapping a new, mobile internet
Business Week reports on how a nascent industry involving the likes of Google and Nokia is pinpointing the movements and behaviors of millions of cell-phone users. “Marketers have long dreamed of zeroing in on shoppers, whether in a mall or a competitor’s store, and hitting them with targeted ads or coupons. (The privacy implications are […]
Whitepaper: The glittering allure of the mobile society
Mobile advertising specialist Alan Moore, founder of the communication consultancy SMLXL, was asked by Microsoft US to write a paper on the future of the mobile society. It is available as a whitepaper. “When it comes to mobile telecommunications, it is often said that what works in one country, does not work in another. I […]
The end of consumer surveys?
Advertising Age is waking up to a situation which for us in the experience design community has been apparent for many years: simple question-and-answer consumer surveys are not sufficient to be “in touch with the lifestyles of consumers”. “After issuing dire warnings about the future of consumer surveys, the two biggest advertisers and buyers of […]