Category Experience design

Mind the gaps: how experience data can help fight climate change

The climate progress survey
A study by the World Economic Forum, Qualtrics and SAP suggests we are far from reaching a consensus about who is responsible for taking action on climate change and who is trusted to do so
Results suggest 81% of people say businesses are primarily responsible for taking action on climate change, yet only 28% trust businesses’ claims about sustainable practices.

Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into…