When customers form an emotional attachment or self-identify with a product, that sense of “mine” enhances its luster and keeps them coming back for more. As shoppers shift away from owning material things, how can marketers preserve these benefits?
A bold reassessment of "smart cities" that reveals what is lost when we conceive of our urban spaces as computers
The Crypto Sentiment Advisor (CSA) is an EIT-Digital supported platform for investors holding cryptocurrencies, to anticipate swings in the sentiment for their investments. Experientia is in charge of the UX research that will inform the definition of the value proposition and the UX/UI design guidelines of the CSA solution.
COVID-19 has accelerated the digital transformation of insurance companies. If insurers apply the e3 lens when assessing their touchpoints, they can create tailored, engaging and empowering connections with their customers. By building this process into their value propositions, insurers can become much more customer-centric.
The COVID-19 pandemic is changing how we work, travel, communicate, shop and more, but which new habits are likely to stick permanently? The authors explore five key behavioural changes and their implications for risk and protection.
The exhibition, curated by ANCB The Aedes Metropolitan Laboratory, presents exemplary built projects and outstanding conceptual models by architects and planners from all over the world
Innovation can only occur in the right environment. While organizations can attempt to hire for innovation, there is little that can blossom in a restrictive and discouraging physical setting - even if the space holds the most creative and vibrant thinkers.
The gulf between the technical brilliance claimed for Google's deep learning model and its real-world application points to a common problem that has hindered the use of AI in medical settings.
The first book to call for the end of the data economy. Carissa Veliz exposes how our personal data is giving too much to big tech and governments, why that matters, and what we can do about it.
7 day online interactive course with vertical, thematic focus on tools and methods of behavioral design for cultural change to tackle societal challenges