Category Innovation

[Book] Cloudmoney

Cloudmoney
In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of Big Finance and Big Tech requires “cloudmoney”—digital money underpinned by the banking sector—to replace physical cash. Book is also available in German, Spanish, Dutch, Italian, Portuguese & Korean

Harvard Business Review discovers design fiction

Design fiction
By force of habit, most executives tune down their imagination when strategizing. This is counterproductive, the authors argue. Instead, they offer an alternative: Design fiction. A design technique that immerses executives and employees deeply in various possible futures, it uses artifacts such as short movies, fictitious newspaper articles and imaginary commercials to generate transformation roadmaps.

When ethnography becomes a joke

For a number of years, we have witnessed a diminishing appetite for ethnographic work among commercial clients, writes Patricia Sunderland, PhD and founder of Cultural Research and Analysis, on the site of the Qualitative Research Consultants Association (QRCA). Competition and…