Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the very essence of what we…
In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers, Macala Wright writes, not only expect great brand experiences, they believe they’re entitled to them. This is the topic of an interview…
Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of luxury retail today increasingly…
An enormous study of how consumers around the world interact with brands finds that only the companies that make life better for consumers create impactful connections. For its second annual Meaningful Brands Index, Havas Media talked with more than 134,000…
Jonathan Ross, business development director at FACT-Finder, discusses the steps luxury brands can take to ensure a more rewarding online retail experience for consumers. “A recent study by McKinsey and Altagamma, the Italian association of luxury brands, appears to finally…
Milan Guenther, founding partner of enterprise design associates, explores the word “user” in “user experience”, and compares it to customer experience, employee experience and brand experience. “For me, the word Experience in the context of Design work refers to the…
Brian Thomas Collins has made a career out of creating brand experiences, “a few of them great”. He writes: “A good brand experience is when a brand does what we expect of it. A great brand experience is something we…
A strong experience strategy, derived from qualitative user research and experience workshops, can bring a collected vision to your organization and not only identify the true value of your products but help you transform the way your company does business,…
The Summer 2011 edition of the RSA Journal explores the relationship between business and social change. Brand values As the social, political and commercial spheres become more intertwined, firms are increasingly finding incentives to look beyond the bottom line. Colin…
Content strategy is more or less on the same trajectory as social media was three years ago, argues Kristina Halvorson (of Brain Traffic). “I think it’s because the reality of social media initiatives—that they’re internal commitments, not advertising campaigns—has derailed…
If there is a future for designers and marketers in big business, it lies not in brand, nor in “UXâ€, nor in any colorful way of framing total control over a consumer, such as “brand equityâ€, “brand loyaltyâ€, the “end…
Johnathan Bonnell and Jason Theodor explain in a two part series on Experience Matters how technology is increasingly closing the gap between manufacturers and consumers. “The chasm between consumer feedback and product offerings has virtually been erased, and this convergence…
An article in the New York Times Magazine brought me to an interesting article by behavioural economist Daniel Ariely, who has been featured previously on this blog: “Anybody who is honest about consumer behavior knows that often what we buy…
Context-Based Research Group and Carton Donofrio Partners have conducted a joint study on the future of consumerism in a changing economy and conclude that a new “grounded consumer” is emerging from the ashes of the economic meltdown. Press release Context-Based…
Whiff! The Revolution of Scent Communication in the Information Age by C. Russell Brumfield Quimby Press, Hardcover, June 2008 Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been…
“Polite, pertinent and… pretty: designing for the new wave of personal informatics” was the title of a talk given by Matt Jones (Dopplr) and Tom Coates (Yahoo! Brickhouse) at the recent Web 2.0 Expo in San Francisco. Summarising their talk…
A few weeks ago we were contacted by Marco Bevolo of Philips Design who was looking for some advance feedback on the book he is writing together with co-authors Stefano Marzano (also Philips Design), Dr. Howard R. Moskowitz and Alex…
PSFK is a global trends and innovation company that also organises conferences in various parts of the world. Videos of over forty presentations at these conferences are now online. My ten highlights: Allan Chochinov on the Dumbest Smartest Design Problem…
Trendwatching published a feature post about status-yielding stories. Their central thesis: As more brands (have to) go niche and therefore tell stories that aren’t known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more…