Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
James Ingram, chief executive officer of visual content creation company Splashlight, explains why we need digital anthropologists to handle handle, interpret and apply cultural analysis to data and arrive at consumer insight. Making sense of copious amounts of data in…
Press release – September 21, 2016 Discovering the New American Dream, an Economist Intelligence Unit (EIU) report sponsored by IKEA US shows that the American Dream, which was once outlined by owning a home with a ‘white picket fence,’ having…
As technology enables ad blocking online and ad skipping on TV, marketers are increasingly searching for ways to better engage consumers in person, Adrianne Pasquarelli explains. As consumers get more comfortable with e-commerce, marketers are finding they need to imbue…
Target CEO Brian Cornell’s quest to understand shoppers takes him inside customers’ homes, looking in their cupboards and closets during pre-arranged visits. The Target Corporation is the second-largest discount retailer in the United States, behind Walmart. It is headquartered in…
This short reflection on Eataly by Sergio Gutierrez, Ankur Johar, Christian Lillo, Anjali Singh and and Sofia Sourtzis positions it as a “third place”. Ray Oldenburg introduced the concept of the third place in 1989 in his book The Great…
Holistic Retail Design – Reshaping Shopping for the Digital Era By Prof. Philipp Teufel and Prof. Rainer Zimmermann (Peter Behrens School of Arts, University of Applied Sciences Düsseldorf) Frame Publishers September 2015 – 400 pages Abstract (from Dexigner) Written by…
Switching to LED bulbs in your home is still a bit expensive, but makes a lot of economic sense – as you quickly earn your money back through a MUCH lowered electricity bill. Yet it is quite a challenge for…
Oracle recently conducted some research into the shopping needs and expectations of shoppers in Brazil, China, Germany, Japan, Russia, the UK and the US – in an effort to better understand the role and importance of service to the retail…
“The most important thing in the room is not the furniture — it’s the people.” Almost 50 years after the Action Office, Herman Miller embarks on the next big rethinking of the workplace: the Living Office. It is the ultimate…
From the Journal of Information Architecture: Sense-making in Cross-channel Design Jon Fisher (Nomensa), Simon Norris (Nomensa), and Elizabeth Buie (Luminanze Consulting) Successful cross-channel user experiences rely upon a strong informational layer that creates understanding amongst users of a service. This…
Companies today are increasingly tying people’s real-life identities to their online browsing habits. Research conducted by the Wall Street Journal on the practices of more than a thousand websites shows that the border between our public and private lives is…
The interplay between efficiency and quality in a service experience is often what separates a merely transactional interaction from a valuable and pleasurable one, writes Patrick Quattlebaum of Adaptive Path. “The former gets the job done; the latter does so…
Walking through IKEA over the weekend with two young children, writes Shailesh Manga on UXMovement, was a healthy reminder of what contributes to an ideal customer experience: innovative product design and thoughtful service design. IKEA covers product design with innovative…
Tim Todish provides some good examples of companies extending the (user) experience beyond the device as a good way to differentiate from the competition. “Most of the time when we think about UX, we are thinking within the confines of…
Brian Thomas Collins has made a career out of creating brand experiences, “a few of them great”. He writes: “A good brand experience is when a brand does what we expect of it. A great brand experience is something we…
Four interesting articles in Research Magazine, a UK industry magazine. This month we… browsed a virtual supermarket Robert Bain explores a simulated supermarket used to research products and store designs. Behind the sofa Simon Lidington thinks researchers have forgotten the…